The Secrets of Viral Videos: Take a Leaf Out of Bobby (Lady) Gaga’s Book
I was speechless, and then roared with laughed, finally applauded (alone) in front of my laptop. At this very moment, I think Bobby (Lady) Gaga is a pure marketing genius.
The idea behind this awesome video fulfill these simple viral marketing rules:
- It’s original (a Chinese New Year song sang to Poker Face!)
- It’s catchy (Lady Gaga! Poker Face!)
- It’s simple (simple background, no elaborate costume)
- It’s hilarious (I think the video is self explanatory)
- It’s worth spreading (how many of you shared this on your Facebook/Twitter after watching the video?)
Too often we tried too hard to make our idea viral. That one stroke of inspiration and lots of hard work (that’s some cool bit of video editing there) are all it takes.
I am looking forward to see the Gagas both on stage!
(Update: Here’s a translation of the Chinese lyrics. OMG, Bobby Gaga is a Malaysian!)
(via the ever fabulous Nathaniel Ho)
The name is Razlan. ("Are you a Malay?") Nope, I am part Kadazan and part Chinese. You can call me Raz, or Russ if you fancy. Never call me Lan, or I’ll punch you. A Malaysian now in his thirties, I have studied and worked in Singapore for ten years and now living in Hong Kong since mid-2009. Generally addicted to good books, great holidays and awesome blogs. And I love my IXUS. I bring her everywhere I go.
